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What is search engine optimization?

Search engine optimization is the act of making a website come up higher in the search results of major search engines. Each major search engine has a unique way of determining the importance of a given website. Some search engines focus on the content or verbiage. Some review Meta Tags to identify who and what a web site's business is. Most engines use a combination of Meta Tags, content, link popularity, click popularity and longevity to determine a sites ranking.
The procedure of website optimization ensures that a website has all of the necessary ranking criteria to appeal to the individual search engines needs.

Keyword Strategies for Hybrid SEO/PPC Search Campaigns

searchers are aware that some of their search results are from paid advertisers, the methodology they use to find relevant Web pages is the same. Searches enter a keyword or phrase into the search box, hit the search button and click on whatever listing catches their interest. It makes no difference to the searcher whether the listing is sponsored or organic. With this in mind, it makes sense that a highly effective search engine strategy would employ the use of both paid and organic search listings. Developing a strategy meant to capitalize on both paid and organic listings requires some up front research and planning.

What is keyword density?

Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page. The more times the keyword appears in relation to the total number of on page words, the greater the overall keyword density. The more times that other words appear, the lower the proportion of keywords, resulting in a lighter keyword density.

Does keyword density make a difference?

The various search engines, including Google, Yahoo, and MSN Search consider keyword density as part of their search algorithm. Each search engine has a different mathematical equation regarding the density of keywords that is rewarded with higher search ranking placement. There is also a different level of tolerance between the different search engines as to the degree of density permitted before a penalty is imposed.

How to get free traffic?

To get free traffic from Google, you need to come up in the top search results when someone searches for a keyword or phrase related to your web page. We need to know what terms people are typing into the search box at Google, relating to our web page. By knowing this information, we can design our web page around these terms and hopefully Google will think our page is important enough to show in the top of the search results.

Locking In on Keywords

When choosing your Keywords, knowing how to limit your competition is essential."Better to be a big fish in a small pond, than a small fish in a big pond." That proverb can be especially true in the big pond that is the Internet, and more specifically, search engines on the Internet.
For instance, at the time of this article, a search in Google for "Bike" returns over 10 million results. Trying to get ranked high in a search term as broad as that is of course achievable, but why put yourself through the burden of competing with 10 million other results when you could just avoid it? In short, if your web site is related to something specific, try targeting that specific keyword search term, instead of opening yourself up to a ton of competition by being too broad. The less competition you have, the easier it will be for you to rank high in that search term.such as "Bike Safety Equipment." The search term "Bike Safety Equipment" at the time of this article returns around 400,000 Google results; still a lot of competition, but obviously far less than 10 million.

Keyword Selection Strategy

Keyword selection is one of the first steps in implementing a search engine optimization strategy. It goes without saying that if you select and optimize for the wrong keywords, your overall optimization campaign is worthless.

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